About us

Clothes are one of the most natural ways for us to express our opinions.

Founded in 2018, Tigertaoke is a clothing brand that focuses on the relationship between modern daily wear and cultural background. We come from diverse fields, including fashion design, graphic design, architecture, and media. Initially, we wanted to create clothes that we liked but couldn't find on the market.

The establishment of this brand is not to lead trends or shape styles, but rather from a simple observation: many people want to express their ideas through clothing, but most of the choices on the market are too exaggerated and too fast-paced. Few clothes can be worn for a long time without losing their personality and texture.

We want to fill the gap in the middle.

How do we understand "dressing"?

For us, clothing is not only decoration, nor is it just a matter of attitude. First, it should be easy to wear and trustworthy, and secondly, it should be able to establish a relationship with the user.

We do not emphasize style belonging, nor do we overdesign external symbols. However, through fabrics, patterns, structures, and details, we establish a sense of balance: moderate restraint, yet not dull, quiet yet not lacking in presence.

We are always looking for a kind of beauty that "does not over-emphasize the self".

Most of our designs begin with the "use scenario", considering the relationship between the body and the environment, and thinking about the dynamic state of people in their daily lives. We prefer durable and authentic fabrics, such as heavy cotton and wool with a subtle texture, as well as dense blends, while paying attention to the fluidity and layering of the pattern.

Many clothes may appear simple, but they have undergone extensive development behind the scenes. For example, the width of the cuffs needs to strike a balance between shape and action. The structure must retain its original silhouette after repeated wear and washing, and the details must not appear outdated in either front of the camera or real life. Our design pace is not fast, and only a limited number of styles are launched each season, allowing for thorough scrutiny.

 

A few things about our trust

We don't have a clear brand slogan, but there is some consensus on our approach. We believe that clothing is not a work of art, but it should not be a disposable commodity; not all expressions need to be seen, some make the wearer feel at ease; we do not use culture as a symbol, nor do we over-advertise "sense of design"; we respect the wearer's pace of life, do not urge, and do not presuppose; we prefer our clothes to be worn for a long time, rather than being photographed once and then replaced.

Most of our users are not "trendsetters", but they have requirements for clothing. They care about whether the material is comfortable, whether the details are attentive, and whether it fits them, rather than whether they can attract attention when they wear it out. They have their rhythm and tend to establish their judgment system. We are not in a hurry to expand the scale, nor are we in a hurry to create volume. As long as clothes are made with care, people will naturally form connections with one another.